What is Amazon FBA?

Acronyms are all around us. We use them to communicate in many situations and e-commerce is no different. Each week I'll pick a different acronym or word to define, and discuss, that is relevant to online sales, marketing and/or business in general. This week I'll start with one of the biggest acronyms in e-commerce today:

FBA = Fulfillment by Amazon

Amazon is the biggest e-tailer in the world run by founder, CEO and mastermind Jeff Bezos with the vision “to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” To meet that vision Bezos began allowing third party sellers to sell on the Amazon platform starting in 2000. In the beginning these sellers could list their items for sale on Amazon.com but fulfilled them from their own warehouses and distribution channels.

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Amazon FBA vs. eBay | What You CAN Sell

Recently I asked veteran Amazon sellers via Facebook what differences they found between selling on eBay and Amazon FBA. There were ten areas identified as noticeably different between the two platforms:


For each of the next nine weeks I'll discuss one of these areas and try to dispel some of the myths that surround selling on Amazon.com

The most important element of an online selling platform is what you can sell.  I got my e-commerce selling start on eBay in 2011. My niche was toys and kid's books. I trolled yard sales and thrift stores for my inventory. This sounds like almost every eBayer I know, and you can still use those sources (and more) to find inventory to sell on Amazon.com. However, the guidelines of what is acceptable are different.

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