What is Amazon FBA?

Acronyms are all around us. We use them to communicate in many situations and e-commerce is no different. Each week I'll pick a different acronym or word to define, and discuss, that is relevant to online sales, marketing and/or business in general. This week I'll start with one of the biggest acronyms in e-commerce today:

FBA = Fulfillment by Amazon

Amazon is the biggest e-tailer in the world run by founder, CEO and mastermind Jeff Bezos with the vision “to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” To meet that vision Bezos began allowing third party sellers to sell on the Amazon platform starting in 2000. In the beginning these sellers could list their items for sale on Amazon.com but fulfilled them from their own warehouses and distribution channels.

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