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Expand Your Knowledge Base to Grow Your Business

Amazon.com just introduced Amazon Seller University (login required) to help third party sellers take advantage of everything that Amazon has to offer. Seller University helps you gain insight into the … Read more…

Strategy: Precision Merchant SKU (MSKU) Tactics

A few days ago there was an interesting discussion about utilizing Merchant SKUs (MSKUs) as an item analysis tool in Scanner Monkey, one of the paid Facebook Groups I belong to. A Merchant SKU is a unique identifier for your item on a listing. When you are listing via Seller Central the Seller (Merchant) SKU is found at the top of the offer tab. Screen Shot 2015-07-01 at 9.43.36 AM

How is an MSKU different from an ASIN?

An ASIN is the Amazon Stock Identification Number which is the catalog number for a particular product LISTING within the Amazon database. The MSKU is a character string (letters/numbers) that relates to the ITEM a seller adds to a listing. Amazon allows you to

Strategy: Start Preparing for Q4 Now, Without Spending Any Money

If you are active in any forums related to selling online then I'm sure you've started to hear the buzz about Q4. Q4 is the fourth quarter of the year and represents October, November, December. But wait, it's only June. Why is there an ever-growing buzz about the holiday selling season? Let's look into it a little further.

Holiday Season – Go Big or Go Home

The fourth quarter represents the holiday season. It includes some of the biggest holidays of the year – Halloween, Thanksgiving, Black Friday, Christmas and New Year's Eve. Buyers are looking to host the best parties, give the best gifts, eat the best food and will dig deep into their wallets to do so.

Strategy: Making an Amazon Listing Work For You – Listing Optimization

As a newbie seller on Amazon, what do you do to make sure that a listing is getting the right traffic to convert into sales? If you said, “Huh?”, you’re … Read more…

Amazon FBA vs. eBay | Increased Profit Potential

This is the last installment in my series covering the differences between the eBay and Amazon selling platforms. I asked veteran Amazon sellers what differences they found between selling on eBay and Amazon FBA. There were ten areas identified as noticeably different between the two platforms:

Why are you in business? To make the world a better place? Possibly. To bring your inventions to the masses? Could be. When it comes down to it, most business owners are looking to turn a profit on their investment each year. Let’s face it, it wouldn’t be much fun to lose money after spending countless hours on your business, would it? One of my goals is to increase my profits year over year so that my business can continue to grow. To do this I need to be able to sell more items. When I analyzed my business last year during Q3, I realized that in order to grow my business and continue to increase my profits year over year I would need to delegate. I am only one person with two hands and only so many hours in the day.

Amazon FBA Prep Guidelines – Resources

This is another post in my series discussing Amazon FBA prep guidelines. Over the past few weeks we've been discussing the ins and outs of inventory prep including Amazon's guidelines, tools you can use to work more efficiently, and how to make sure your items get received quickly and correctly. Today I'll be discussing the Amazon Resources available to make sure you are prepping your products correctly.