Strategy: Precision Merchant SKU (MSKU) Tactics

A few days ago there was an interesting discussion about utilizing Merchant SKUs (MSKUs) as an item analysis tool in Scanner Monkey, one of the paid Facebook Groups I belong to. A Merchant SKU is a unique identifier for your item on a listing. When you are listing via Seller Central the Seller (Merchant) SKU is found at the top of the offer tab. Screen Shot 2015-07-01 at 9.43.36 AM

How is an MSKU different from an ASIN?

An ASIN is the Amazon Stock Identification Number which is the catalog number for a particular product LISTING within the Amazon database. The MSKU is a character string (letters/numbers) that relates to the ITEM a seller adds to a listing. Amazon allows you to

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